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New Star Vijay in the (mental) block December 27, 2013

Posted by Mukundhan in Geography of Accident, History of Incident.
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Desperate to overcome the stereotype of conceptualizing programs inspired by the Hindi counterparts, playing the same movie over & over again and awarding Santhanam for being the best comedian each year, Vijay TV has lined up a few innovative concepts that they believe would keep the audience riveted to the channel in the coming weeks. Jagajaljeera Times correspondents, having spent considerable time in the proximity of the Vijay TV office stuck in the none-come-back-um traffic, bring first-hand information of these developments.

Marghazhi Maha utsavam – Super Singer Mashup
 
A panel with the likes of Sankarabaranam Sankara Saastri, Sindhu Bairavi JKB and Bilahari Marthandam Pillai judging a pitch presentation of Aruna Sairam or a “well” played (Harris Jeyraj esque) rendition by Bombay Jaishree. And all this served with some break-time banter between Sanjay Subramanyam and Yuhi Sethu on cricket, life and everything else. The proposed “Marghazhi Maha Utsavam – Super Singer Mashup” is already crying out for a TRP rating of MMUSStt watch.

While the response to this mouth-watering prospect has been predominantly positive, there still are a few doubters. O S Arun, despite the oozing positivity in his initials, has questioned the commercial viability of mainstream Carnatic music. There are also some hushed criticism and doubts surrounding the inclusion of Shobha Chandrasekhar among the singers: Sequel or Squeal #YouPrefer tweeted an angry Balamurali Krishna.

Nonetheless, we at Jagaljaljeera Times feel it is still definitely a better prospect to watching a program judged by TR. No one wants to hear comments like “Nee podra gamakam. Malli poo superaa gamakum” right???!!

Oru Varthai Oru Latchiyam
 
Thinking about it now, given that Vijay TV and Prometric Test Centre share the same compound, it is a logical that James Vasanthan’s short yet successful game-show would now feature GRE Word List. With a promise of “Visa Application filling assistance” and “Pass to break the queue at the US embassy” for the winners, this program is sure to appeal to the final year college grads. “My road to Rhodes, Memphis” said a jubilant Engineering Graduate before quoting a trivia about the place – “Memphis is a dry region you know. You see Memphis Raines – Gone in 60 seconds” he chuckled.

The Vijay Maps App
 
“In a season of AAP and App, Vijay TV does not want to feel left out” mentioned a jubilant Gobinath as he unveiled the Vijay Maps App for Android Phones. Highlighting the features of the app, he mentioned that the map has incorporated all promises made by the “Land / Property Bazaar” shows conducted by the channel including key elements like Porur being the central hub of the city and Kanchipuram being just 10 Kms from Chennai.

Sources from the television channel mention that a couple of yester year mega-serial actors would be roped up for this filler event and that they would judiciously provide a detailed account on using the application and eventually making some investment in it.

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